Amazon Prime Day 2021, which has been confirmed by Amazon to be a go for June of this year, is just over a month away. With recent leaks of potential dates for Prime Day 2021 slated for a July reveal, excitement for Amazon's biggest sale of the year is ramping up even more now that we've got an earlier time frame.
While Prime Day was initially hinted for June, a recent post on Amazon's Seller Forums indicated that Prime Day may be going back to its original July timeframe. Asking sellers to submit their proposals for Lightning Deals by April 23 and Prime Member Vouchers by May 28, the post all but confirmed that we'd be seeing Prime Day by mid-July at the latest.
The earlier Prime Day date, however, also means that Prime Day 2021 falls just after Memorial Day sales this year, a stark change from Amazon Prime Day 2020. Since last year's Prime Day was delayed until October, Memorial Day was the only major sale (aside from Labor Day) that occurred during the summer – one of the biggest spending seasons of the year.
Last year, Amazon delivered an incredible Prime Day savings event that featured over a million deals globally. Amazon devices got their biggest discounts in years, family gifts and board games blew up the charts, and thousands of other products saw discounts upwards of 75% off throughout the two day sale.
Quite the feat, since Amazon Prime Day 2020 was delayed by almost three whole months. Essentially competing with Black Friday, Amazon's big event had to pull out all the stops and in standard Amazon fashion, they did not disappoint. Prime Day last year came and went as it always did, dropping new deals and doorbusters hourly and offering
Thanks to an exceptional savings event last year, however, Prime Day 2021 is looking to be bigger and better than ever. The e-Tail juggernaut's biggest sale day of the year has a lot to achieve if it wants to perform this year, but with what we saw last year we can expect some good things to come.
We've recapped Prime Day 2020 below, pointing out the best deals and offers of the event. Hopefully, this can give you a great idea of what to expect come Prime Day 2021.
When is Amazon Prime Day 2021?
It seems the timeframe for Amazon Prime Day 2021 may have leaked. Sources have told Recode that the big savings event is currently lined up for June this year. While Prime Day 2021 will most likely happen sometime towards the middle of the month, it's enitrely possible it may go live a bit earlier.
While the exact Amazon Prime Day 2021 date has not been announced by Amazon yet, the European sellers forum announced that submissions are now open for Lightning Deals and Prime Member Vouchers, ending Friday, April 23, 2021 for Lighting Deals, and Friday, May 28, 2021 for Prime Member Vouchers.
This initially suggested that Prime Day will return to its normal July slot rather than last years October slot. Expect Amazon to officially announce the Prime Day 2021 date about two weeks before it officially takes place – so look out for the announcement around the end of May.
Amazon has also been toying with the idea of adding an additional sale day later in the year, similar to Amazon Prime Day yet held around the time of Black Friday.
Amazon Prime Day 2021: what to expect
So what were the best Prime Day deals during Amazon's big event last year?
As initially predicted, Amazon devices saw some of their biggest discounts ever during Prime Day 2020. The Echo Show 5 received a hefty 50% off discount, a deal that's returned a few times since Prime Day. Even more popular then that however, was the Echo Dot 3rd Gen Alexa speaker which went on sale for just $18.99.
Great non-Amazon device deals including Apple's AirPods Pro getting $44 off led the charts last year. There were plenty of audio and home deals as well, but cookware exploded in popularity with 40% discounts on Le Creuset and other cookware as well as 50% off Instant Pot pressure cookers.
Family friendly gifts and deals were also on the rise yesterday as well. Prime Day discounts of up to 40% on select family board games saw a massive surge in traffic over day one. Clothing deals also received a great response as well, especially the Calvin Klein underwear sale.
Many of the deals that were successful during day one of Amazon Prime Day went strong throughout Amazon's entire sales event. Family friendly gifts were king of the deals, with Amazon taking 40% off select board games and family games.
Clothing deals for the whole family, including Levi's 40% off sale, also performed very well and brought major attention to Prime Day.
Smart home device deals also saw a great surge in popularity, too. Amazon has slashed the price of the Ring Video Doorbell Pro down to just $170, saving shoppers 32% during Prime Day 2020. The 50% off Echo Show 5 deal also was one of the best performing deals of the sale, so much so that it went out of stock!
Of course, the Echo Dot 3rd Gen Prime Day deal – which was dropped to just $18.99 – got its biggest price drop ever and that carried. Thanks to the popularity of Amazon's industry-leading smart speaker, it was one of the top performing deals of Prime Day.
Interesting insight on Prime Day 2021 from research firm Numerator suggests that nearly half (49%) of people shopping Prime Day 2020 placed 2+ orders, and the average household spend was $94.78 as of 11:00am ET on 10/14/20.
In 2019, the average spend per household was $154.59 (for the entire Prime Day event). 30% of Prime Day shoppers said they purchased holiday gifts on Prime Day, while of those who purchased holiday gifts on Prime Day, nearly a quarter (24%) said they had completed at least half of their holiday gift shopping with their Prime Day purchase. Additionally, one in three (34%) of Prime Day shoppers purchased Amazon Branded Electronics like an Echo Dot, Fire TV, or Kindle.